We unlock the emotional power of fandom for brands.


Strong Employer Brand Impacts A Business’ Bottom Line

Building a thriving employer brand and culture is hard. The modern work environment is at a major inflection point – The Great Resignation, Hybrid vs. Remote vs. In-person, GenZ entering the workforce – it’s hard to keep up, but more importantly hard to stand out. 

We help employers create fandom for their workplace, culture, and employee experience because we believe a strong employer brand and culture has an important role in creating brand equity. It greatly influences retention and alignment, among others, which ripples outward to affect how a brand shows up publicly.

Having a strong employer brand impacts business’ bottom line (LinkedIn Research):

  •  Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there
  •  #1 Obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization
  • 50% reduction in costs per hire
  • 50% more qualified applicants
  • 2x faster to hire
  • 28% reduction in organizational turnover

Internal and external factors make up your employer brand.

  • Internal Perception of the brand and leadership
  • Internal Alignment on mission, purpose and goals ripple outward into business results.
  • External Perception affects the quality of your applicants and the amount of investment need to attract them. Brands with a strong external perception attract better candidates. 
  • Recruiting and Onboarding sets the tone during a highly emotional process for prospects and can determine their longevity. 

We can help you generate employee fandom for your brand.

Through our work with NZXT, 2U and Visit Baltimore among others, we can help:

  • Get to your company’s heart and convictions. Let’s define and focus on your company’s mission, vision and goals and align your teams and leaders.
  • Survey your current work environment and create a plan to improve your culture, professional development plans, and workplace experiences. 
  • Create programs to help your teams and employees become your biggest advocates
  • Build and manage employee recruitment campaigns to expand your talent pipeline.
  • Partner with specialized recruiters that cater to marketing, creative and executive searches


Get in touch to learn how we help employer brands cultivate purpose and passion.