This article originally appeared in Jonathan Hanson’ Adweek column. Brand equity is a term that sounds like it’s rooted in the world of finance. In some ways it is, because it’s all about creating brand value on the perceived quality it has, regardless of the actual quality of the product or service. The perceived value […]
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When it comes to promoting your brand, creating high-quality content that resonates with your audiences is of the utmost importance. While consistently creating these quality deliverables for your social media channels, website, marketing and advertising can be expensive, there are ways to maximize the amount you create during the production process. You’ll want to implement […]
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This piece was penned by co-founder, Jonathan Hanson, for our quarterly newsletter. I was recently engaged after vowing to never get married. As I happily eat every word I’ve said disavowing the practice, I’ve been reflecting back on both romantic and professional relationships. I’ve gotten a lot wrong, like saying “never”, or allowing ego to […]
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As you know, creating content is a necessary albeit expensive part of your marketing and advertising strategy. Picking the right production team to bring your vision to life is vital to not only getting the final product that you want, but doing so in a timely and fiscally responsible manner. There are steps […]
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This piece originally appeared in an article for Forbes Agency Council by Unconquered’s CCO, Jonathan Hanson. Your brand is an ecosystem. Everything—from your foundation and products to your partnerships, social media, marketing and customer service—plays its individual role. While your product is vital to your brand, it still needs to live cohesively within the rest of […]
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Your brand is so much more than just a product or logo. It’s an ecosystem made up of many parts that need to work cohesively for your company to thrive. It is this entire ecosystem that influences how your customers and the general public think and feel about your brand. These thoughts and feelings translate […]
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Keeping your company’s purpose forefront keeps your creative work at its most effective so incorporating leadership’s input into your creative process is especially important. Through our client work, we have built in the act of interviewing brand leadership before creating brand campaigns to keep the work aligned with the brand’s overarching strategy and unique POV. […]
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If the past few years have taught us anything, it’s the importance of feeling connected. Our idea of community has shifted from only encompassing our neighbors down the street to a global scale. While social distancing may have kept us apart physically, virtual communities kept us together. Many brands stepped up and built their own […]
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Jonathan speaks with Eliza Becton and Sean Grundy, co-founders of Bevi. The beverage industry is one of the least sustainable industries with about ½ of the top 10 plastic polluters worldwide. They saw an opportunity to change the industry from the inside out by creating a sustainable beverage company using smart beverage dispensers in corporate […]
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When consumers think of their favorite brands, many are likely to zero in on the product or services they receive, but the truth is that there are many components that go into making up a brand’s identity. In fact, the entire customer journey is enveloped in branding, but when it’s cohesive and doing what it’s […]
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Consumers no longer choose brands on products alone, but base their purchases off whether brands share their same values. This emotional decision-making makes brand storytelling more important than ever, so there’s a lot at stake when a company enlists the help of an agency to craft their story. Much like an author brought in to […]
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Christopher Gavigan, co-founder of The Honest Co and CBD brand, Prima joins Jonathan in this episode of Conquer The Noise to talk brand building, team management and how to win hearts and minds. They start off talking about how being busy is a choice because it’s all about prioritizing what you want to start with […]
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At Unconquered, we use our values as the north star tot guide us– working hard to put people over profit, creating work with purpose, and enabling our creative’s passions. We want our work to reflect this, so we put great thought into who we hire, who we partner with, and how we get work done. […]
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In our latest episode of Conquer The Noise, Jonathan speaks with Arjan Stephens, the Executive VP of Nature’s Path and President of Que Pasa Mexican Foods. Nature’s Path was started by his mother and father, Arran and Ratana Stephens in 1967. They started out by opening the Golden Lotus, which was one of the first […]
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Editor’s note: This piece originally appeared in Jonathan Hanson’s, Unconquered’s CCO and Co-founder, monthly Adweek Column. Below, his conversation with Tentree’s co-founder and CEO shows how brands that treat sustainability as a business model are better able to create seamless customer touch points. Derrick Emsley’s company, Tentree, has some ambitious literal growth plans. The brand is […]
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Take a moment and think back to your earliest memories as a child. They are most likely rooted in an emotion – whether happiness, excitement, fear, sadness, or anger. Emotions are a powerful force tied to memory. As much as humans love to consider ourselves rational, the majority of our decision-making is based in our […]
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Every year we update our agency reel to feature our favorite shoots and CGI work from the prior year and we are thrilled to debut our 2022 reel. This year’s reel features work we’ve done with Porter-Cable, Warrior Sports, Crocs, Chase Brexton, The Acadia Center, Grip Boost, Tyreek Hill, Onelife Fitness and many others. Over […]
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Using innovation to expand human potential has always been a huge part of Nike’s mission, ever since it was founded in 1964. While their passion for developing high-performance athletic shoes was always at their core, it wasn’t until the mid-eighties, that after a downward spiral in sales they switched their marketing strategy from focusing on […]
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This piece originally appeared in Adweek. By Brian Schneider, Unconquered CEO There’s a reason why athletes are the MVPs of not just the sports world, but also that of advertising. We tune in weekly to watch them regularly perform incredible feats inconceivable to us mere mortals, then listen in to their post-game press conferences to […]
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This piece was originally written and published for Forbes Agency Council. Read Jonathan Hanson’s full executive profile here. Brand marketers are confronted with challenges on a daily basis, and how they perceive these challenges often shapes the outcome. The way we perceive challenges with either an optimistic or pessimistic mindset sets the stage for either finding […]
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