Jonathan and Nick Reinke from Land O’Lakes brand, Truterra, have a conversation about how the company is using software to work with farmers to help offset carbon, create more sustainable farming practices and their new program called, Trucarbon. Nick is very familiar with farming. He grew up on his family farm in North Dakota which […]
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Jonathan sits down with Stephanie Dipisa, founder and CEO of Solara Suncare. Stephanie wanted to create safer and healthier sunscreen after her own personal journey through illness. Out of her 3 children, 2 of them have allergies to chemicals in sunscreens and as she researched it, she learned that these chemicals build up in the […]
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We are proud to announce that we have won 6 Telly Awards for our work with Warrior, Visit Baltimore, Brine and Olive AI. Full break out below, with links to work. Gold – 3d Animation – Warrior EVO QX Gloves Gold – Online Commercial – Travel/Tourism – We’re Ready Gold – Online Commercial – Campaign/Promotional […]
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We are so excited to introduce Uncharted, a marketing incubator series for nonprofits inside the 1% For the Planet network. Through its event programming, the series works with nonprofits to: Combine the perspectives of ethical brand leaders into plans of action for nonprofit organizations in the 1% For the Planet network Embrace the hard work, tough […]
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Jonathan sits down with Gene Foca, CMO of Getty Images in this week’s episode of Conquer The Noise. The two talk about Getty’s new program and research report, Visual GPS. Getty launched Visual GPS in 2020 in a first-of-its-kind global research effort completed in conjunction with YouGov. Visual GPS is a ready-to-use guide detailing what […]
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Unconquered’s Lucy Glaser took part in Adweek’s Sustainability and DEI Summit, moderating a discussion with Head of Sustainability at Restaurant Brands International, Elmis Medina. She shares her playbook on how to do right by people and planet via research-driven supply chain optimizations that drive global change and increase brand-level, consumer value. Lucy wrote a piece […]
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Jonathan speaks with Jeremiah McElwee, the Chief Merchandising Officer at Thrive Market. They have a great conversation in this week’s episode as they talk about Jeremiah’s passion for healthy food and sustainable farming practices and how he has helped grow the catalog at Thrive. They talk about the mission of Thrive Market to democratize healthy […]
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In this week’s episode of Conquer The Noise, Jonathan speaks with Ryan Lewis, founder and CEO of EarthHero, an online retailer that specializes in selling sustainable brands. They are a member of 1% For The Planet, are certified B Corp and are certified carbon neutral. Ryan and Jonathan first met a couple years ago at […]
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Jonathan Hanson, Unconquered’s cofounder and CCO, was published in Adweek in an article titled, “Dear Skeptics: Ethical Purchasing Requires Ethical Marketers”. You can read the full article here. All marketers need to be aware, if they aren’t already, that a growing contingent of people are beginning to understand that consumption does not lead to happiness. […]
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Jonathan has Sarah Paiji Yoo, co-founder and CEO of Blueland on this week’s episode of Conquer The Noise. Blueland sells beautiful, refillable bottles along with dissolvable tablets that turn water into cleaning solutions. The eco-friendly brand is reinventing conventional household and personal care products to reduce single-use plastic. Sarah starts with her founding story which […]
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Jonathan sits down with serial entrepreneur, Coulter Lewis, founder of Sunday, a DTC non toxic lawn care brand. Sunday uses data, soil, and local climate to provide customers with what they need for their yard care without harmful pesticides. Coulter starts off talking about the opportunity he saw in lawncare and how grass is one […]
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In our latest episode of Conquer The Noise, Jonathan sits down with Steven Dyme, founder of Flowers For Dreams. Steven found himself in the flower business by accident. During his teen years, just after graduating high school, he started selling flowers at graduations and other school events to help pay for college while donating a […]
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Jonathan talks with Tim Murphy, the CEO of Branch Basics, in our latest episode of Conquer The Noise. The conversation covers Tim’s early career in the beginning of the show and then focuses on how he and the team at Branch Basics handled supply chain and customer demand during COVID, as well as the importance […]
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We are so excited to welcome our newest teammate, Erin Prosser, as Director of Accounts. Erin lives in Philadelphia but cheers for Baltimore sports teams (shhh don’t tell anyone). She believes in the philosophy that everything is better with coffee and cookies. She has spent more than 10 years in agency life – executing integrated […]
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For over 60 years, Brine has been innovating and improving the game of Lacrosse. Stick by stick. Head by head. Victory by victory. Brine prides itself on being a brand dedicated to commitment, hard work and most importantly – the game of Lacrosse. A historically men’s focused multi-sport brand, this past year we worked with […]
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We worked with the internal creative team at Olive AI on the campaign launching Olive’s Go1 Coach as they took their mission to transform healthcare cross-country. As the coach travels the U.S. it will be stopping at hospitals along the way to donate food and support health care workers as part of a larger demo […]
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Unconquered co-founder and CEO, Brian Schneider, was featured in Muse by Clio’s ongoing column, Time Out, where they chat with people in the sports world about their favorite athletes, teams, sports movies and their love of sports generally. Anyone who knows Brian, knows he has a deep love of sports dating back to his childhood. Read […]
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Nancy Taylor and Hannah Franco founded sustainable fashion brand, époque évolution. They joined Jonathan in this week’s episode of Conquer The Noise and the three talked through how there’s not one clear cut answer to the perfect sustainable solution. They describe their business as responsible instead of sustainable as they embrace the imperfectness and apply responsible decision […]
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After working intimately with clients during a time of economic uncertainty and major cultural change, a pattern emerged. Those that prioritized brand values above all else separated those who thrived and those who began to spin out of control. Short term thinking can easily overtake long term brand development as emergency measures are put into […]
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We are very excited to have the founders of goodr on this week’s episode of Conquer The Noise. Jonathan speaks with Stephen Lease and Ben Abell, who have known each other since high school. The conversation opens around partnerships. Both goodr and Unconquered were founded by co-founders and they talk about strategies to keep the […]
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