At Unconquered, we use our values as the north star tot guide us– working hard to put people over profit, creating work with purpose, and enabling our creative’s passions. We want our work to reflect this, so we put great thought into who we hire, who we partner with, and how we get work done. […]
Continue Reading
In our latest episode of Conquer The Noise, Jonathan speaks with Arjan Stephens, the Executive VP of Nature’s Path and President of Que Pasa Mexican Foods. Nature’s Path was started by his mother and father, Arran and Ratana Stephens in 1967. They started out by opening the Golden Lotus, which was one of the first […]
Continue ReadingEditor’s note: This piece originally appeared in Jonathan Hanson’s, Unconquered’s CCO and Co-founder, monthly Adweek Column. Below, his conversation with Tentree’s co-founder and CEO shows how brands that treat sustainability as a business model are better able to create seamless customer touch points. Derrick Emsley’s company, Tentree, has some ambitious literal growth plans. The brand is […]
Continue ReadingTake a moment and think back to your earliest memories as a child. They are most likely rooted in an emotion – whether happiness, excitement, fear, sadness, or anger. Emotions are a powerful force tied to memory. As much as humans love to consider ourselves rational, the majority of our decision-making is based in our […]
Continue Reading
Every year we update our agency reel to feature our favorite shoots and CGI work from the prior year and we are thrilled to debut our 2022 reel. This year’s reel features work we’ve done with Porter-Cable, Warrior Sports, Crocs, Chase Brexton, The Acadia Center, Grip Boost, Tyreek Hill, Onelife Fitness and many others. Over […]
Continue Reading
Using innovation to expand human potential has always been a huge part of Nike’s mission, ever since it was founded in 1964. While their passion for developing high-performance athletic shoes was always at their core, it wasn’t until the mid-eighties, that after a downward spiral in sales they switched their marketing strategy from focusing on […]
Continue Reading
This piece originally appeared in Adweek. By Brian Schneider, Unconquered CEO There’s a reason why athletes are the MVPs of not just the sports world, but also that of advertising. We tune in weekly to watch them regularly perform incredible feats inconceivable to us mere mortals, then listen in to their post-game press conferences to […]
Continue Reading
This piece was originally written and published for Forbes Agency Council. Read Jonathan Hanson’s full executive profile here. Brand marketers are confronted with challenges on a daily basis, and how they perceive these challenges often shapes the outcome. The way we perceive challenges with either an optimistic or pessimistic mindset sets the stage for either finding […]
Continue Reading
This piece is part of Jonathan Hanson’s Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is the second installment in Jonathan’s series on sustainability. Below, he reflects on internal decision-making as an indicator of long-term brand success. This past week I’ve been thinking back on a conversation […]
Continue Reading
In this week’s episode, Jonathan is joined by Derrick Emsley, Founder/CEO of the Earth-First apparel brand Tentree. Emsley describes Tentree as a tree planting company that sells apparel. They create products to represent that vision for the outdoor and active lifestyle consumer. Emsley’s background started off by creating a business in highschool that sold […]
Continue Reading
A confident declaration or rallying cry of your why, anthemic storytelling takes your mission and sings it from the mountain tops. It’s meant to be thoughtful, bold, and inspiring and yet it’s meant to be simple. Your audience should walk away knowing exactly who you are, what you stand for, and ready to join your […]
Continue Reading
This article originally appeared in Jonathan Hanson’s ongoing Adweek column on sustainability and marketing. Illustration from original Adweek article. A growing number of creative professionals are beginning to reflect on how their work is contributing to climate change, as evidenced by the ongoing support for Clean Creatives, a nonprofit dedicated to combating climate change through the […]
Continue Reading
In this week’s episode, Jonathan has Jamie Henn and Duncan Meisel from Clean Creatives and Fossil Free Media. Jamie opens up the episode talking about his 10 years at 350.org where he met Duncan. He went on to start Fossil Free media two years ago. It was born from the desire to take the best […]
Continue Reading
To launch New Balances’ redesigned lacrosse speed cleat they created for their subsidiary brand, Warrior Sports, Unconquered developed CGI graphics and produced live action video for the BurnX3 debut. The BurnX3 colorways are a drastic change from its predecessors with bold, bright colors that are a part of New Balance’s unique “Made For Lacrosse” […]
Continue Reading
Health & fitness resolutions make the new year a crowded and key season for gyms. While most gyms compete on price, our view was to differentiate, using storytelling to illustrate the value they give to customers’ everyday lives. We took a playful and approachable spin to Onelife Fitness’ story as we crafted the creative strategy […]
Continue Reading
In a recent interview on our podcast, Conquer The Noise, Hannah Taylor Skvarla, co-founder of The Little Market, and Chief Program Officer Liesl Gerntholtz focus on creating dignified work, sharing how creating dignified work and aligning values enabled them to cultivate social change and community both internally and externally in their organization. The Little Market […]
Continue Reading
In this episode, Jonathan (CCO at Unconquered)has an insightful conversation with Joe Dickson who is a co-founder and CEO at Merryfield – a clean label rewards app for purpose driven consumer packaged goods. Having spent over 20 years at Whole Foods, Dickson took inspiration from the many farmers and suppliers he built relationships with and […]
Continue Reading
In this week’s episode, we dig into the story of Kara Goldin, entrepreneur and founder of HINT water, an American beverage company producing healthy substitutes for soda, juices, and energy drinks. All their products are sugar-free and meet smart snack requirements. The conversation starts with Goldin talking through what led her to write her book, […]
Continue Reading
Warrior launched the short video, “Lemonade Stand” as a tongue in cheek video highlighting their new ISO Warp Mesh featuring their sponsored athletes. We worked with the Warrior team to help launch their newest product, the ISO Warp Mesh. The Warrior Warp line has traditionally created pre-strung heads for the lacrosse community but this year […]
Continue Reading
We had the privilege of working with the wonderful team at Acadia Center who’s mission is to advance bold, effective, and equitable clean energy solutions for a livable climate and a stronger, more equitable economy. Acadia’s work is deep in policy and complex so we worked to create a brand video that clearly articulates their […]
Continue Reading