Lacrosse and the rest of the sporting world abruptly stopped when COVID 19 took a foothold in the U.S. Players hunkered down and practiced from at home in isolation, away from teammates. As the nation dealt with the effects of isolation and uncertainty, Warrior and Brine athletes fought through and embraced the moment as an opportunity to identify holes in their game and improve. Their athletes have never backed down from a challenge and this moment is no different.
In an effort to inspire, excite, and build anticipation for a full return to lacrosse using their sponsored athletes, we developed a campaign, “Return To Lacrosse”, with focus on the player as they prepare to come out of isolation and play with their team again.
The social media campaign featured individualized video vignettes and stills of each athlete.