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Work

Porter Cable
Brand Campaign

We had the pleasure of collaborating with fellow agency, MGH, to produce, direct and post produce Porter Cable’s new anthem video as a part of a brand partnership with Tractor Supply Co. Porter-Cable is a power tool manufacturer a part of the Stanley Black and Decker family. They are known for pioneering portable tools for the do-it-yourself persona. The talented team at MGH developed the concept and script as part of a larger brand refresh. We jumped in to finalize the vision and storyline for the spot. We crafted a visual story rooted in Porter Cable‚Äôs belief in hard work, self-reliance and getting the job done right with the goal of reaching new communities through the Tractor Supply partnership.