Nike tapped lacrosse star Jeremy Thompson to lead the campaign for the new CEO2 lacrosse head. Designed for face-off specialists, the new design features an aggressive scoop for easier ground balls with a shortened throat, allowing for closer hand placement generating more control while facing off.
The Unconquered team lead creative direction, production and photography, creating a library of photo assets. Imagery showcased the key design improvements through high action moments and technical product details as well as heroic portraits of product sponsor, Jeremy Thompson. Assets were used across 9 social media accounts, digital collateral and point-of-sale at retail partners.
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