Customization is a huge part of the lacrosse industry, and the majority of glove and helmet sales come from College, Club and High School teams. Warrior has not traditionally marketed their custom capabilities, but now was the time to change for the upcoming season. Our goal was to excite and educate club directors, coaches, and players about the product’s tech features and show off all the cool customization options available to teams.
To do this, we used CGI to create color infused imagery that embraces dynamic motion and color changes to highlight the different color ways the products can take on. The use of 360 degree product movements to show off all sides of the products and its features, while using color swipes to change color in a clever way.