We unlock the emotional power of fandom for brands.

Crocs X Lilly King

Influencer & Athlete Marketing For An Olympics Campaign
Come As You Are


Crocs believes everyone should be comfortable in their own shoes. Their Come As You Are mantra has featured collaborations with a wide range of celebrities and brands including Justin Beiber, Lightning McQueen, Post Malone, Kentucky Fried Chicken and others. The brand has become a Gen Z favorite for their encouragement of individuality and self-expression.

Continuing their focus on influential collaborations with celebrities and ambassadors, they worked with the U.S. Olympic swimmer, Lily King, who is known for her love of Crocs. As an avid Crocs fan, Lilly is well known for wearing her Crocs on the pool deck and podium from her journey from a club swimmer to a world champion. King is a 2-time Gold Medalist, 11-time World Champion, and women’s World and American Record Holder in the 100-meter breaststroke, and is one of the newest ambassadors representing the brand’s Come As You Are campaign.

“I got my first pair of Crocs when I was only 7 years old and it is a dream come true to be a part of the Crocs family. I am proud to wear my red, white and blue Crocs in Tokyo,” said Lilly King.
Longform Storytelling


We developed the campaign creative, architecture and strategy to showcase King’s journey to the Tokyo Summer Olympics in a 4-part branded content series. The Unconquered team filmed the series over two days in King’s hometown of Evansville, IN and at Indiana University in Bloomington where she trains. The crew followed her from her 4:30am wakeup to 3 training sessions to relaxing with friends.  Read more about the campaign in an article from Muse by Clio.



"This campaign is not Olympic advertising in a traditional sense, but rather designed to tell the story of an avid Crocs fan." said Jonathan Hanson, Unconquered's CCO.