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Warrior Sports

5 projects

Warrior Sports is a lacrosse equipment brand owned by New Balance since 2004. We were approached to develop marketing solutions to balance the competing responsibilities of brand marketing, product marketing and increasing sales through third party retailers. Leaning into our core capabilities of strategy, creative ideation and content production we worked to create some of their first brand focused campaigns, develop creative and create content for team sales as well as for sponsored athletes and drive sales through their retailers.
Our partnership resulted in improved brand perception with an 5x increase in positive sentiment in online conversations and increased product sales through both retailers and teams. We were able to create budget efficiencies across content production for both campaigns and their sponsored athlete’s social media channels.
The featured campaigns below highlight the work we created together over a two year period.