Cannabis Marketing

Full Service

The Full Story

We Help Create Brands

We created a set of turn key packages rooted in bringing your uniqueness front and center while growing customer loyalty and sales. Designed for brands of varying sizes, we focus on strategies that build brand affinity. Potential customers are more likely to make a purchase when they understand what your company is about and buy into the message you convey.

The cannabis market is full of competitors all selling similar products and services, making brand differentiation paramount to success.
- CCO, Jonathan Hanson

We partner with brands who share our vision for the future of cannabis that is void of stereotypes and unfair stigmas. We use our industry and consumer insights to develop work that creates trends, not follow them, as we work together to create the brands of the future.

Packages

Starter Kit

ESSENTIAL – Logo, Mini Brand Exploration, Brand Guidelines, One-Day Content Shoot, Template Website w/CMS

ENHANCED – Logo, Full Brand Exploration, Brand Guidelines, Visual Identity, Collateral, Basic Sales Materials, Package Design, Social Media Strategy, Social Media Post Template, One-Day Content Shoot, Website Copywriting, Template Website w/CMS

COMPREHENSIVE – Logo, Full Brand Exploration, Brand Guidelines, Visual Identity, Package Design, Interior/Exterior Store Design, Sales Materials, Package Design, Social Media Strategy (Tone of Voice, Launch, Messaging), Social Media Post Template, One-Day Content Shoot,Website Copywriting , Custom Website, Email Marketing (Segmentation Consult & Template), SEO, Marketing and PR Strategy

Case Studies

BudKups

BudKups, a Maryland-based company making vaporizer accessories for use with the Pax vaporizer, needed PR support to help get the word out about their efforts during COVID 19. They established a program with their sister company, Loveton Farms Distillery, where they donated a portion of sales to support the production of much-needed hand sanitizer for front-line workers in the state. Their support helped ensure that donations of hand sanitizer were free of charge.

Case Study

ECNL

Elite Clubs National League (ECNL) is the premier club soccer league for young women leading up to college and professional play. Their mission is to change the landscape for elite female soccer players in the United States through innovative, player-centered programming and enhance the club development model. For 10 years, the league has intrinsically represented elite female athletic performance and inspired its players to be ambitious on and off the field. It is the culture maker of women’s soccer, setting the bar for other leagues to follow.

Expanding the Identity

We expanded the new modular, identity system for their National Event Series. In addition to regional play, the ECNL hosts 10 national showcase events, including playoffs and a championship. We accented the typography with unique color characteristics and fun phrases for each of the host locations. Repetitive type was used to animate & move in digital formats while playing well on physical assets. This expansion was used both physically and digitally with multiple touch-points including retail apparel, signage and social media filters.