Warrior and New Balance redesigned their lacrosse speed cleat to create the BurnX3. They added additional colorways, a drastic change from its predecessors with bold, bright colors as well as improvements in the design and construction of the cleat. This launch is part of their unique “Made For Lacrosse” shoe strategy. We used CGI animation and live action to show off the diversity of the colorways while featuring their sponsored athletes, Trever Baptiste, Marie McCool and Grant Ament. We highlighted key improvements in the shoe design using high intensity, on-field training, showcasing their athletes doing a series of speed and footwork drills. Live action was combined with CGI in order to zoom into key foot movements that highlight different features such as the cleat plate, shoe collar and the kinetic stitch in this marketing and influencer campaign. Get in touch with our team of experts  for a consultation.