Conquer the noise and create work people love.

Brooks Running

Energize Integrated Campaign & Influencer Lab
The Full Story

The Response & Reach

We made the best use of our time through strategic and collaborative planning. In a short period of time we provided campaign development, Creative Direction, Content Production, Social Media and Experience Design.

Our video and still assets appeared on billboards in Time Square and Hollywood, the shelves of Foot Locker, Six02 and Hibbetts Sports as well as across 14 social media accounts. Shot in Chicago, we ideated, produced and edited all on location. More stuff here.

11M+

Reach across Social Media

200K+

Video Views across Social Media

45K+

Engagements across Social Media

The Strategy

To appeal to a larger group of fitness lovers and casual runners, we created the Brooks Influencer Lab. We brought ten social media influencers together to create a national, integrated campaign launching three new shoes as part of the Energize Collection for the iconic brand. Influencers were strategically chosen across fitness, beauty and wellness to appeal to fitness enthusiasts who are not hard core runners, with the goal of appealing to a wider customer base who value fitness.