We partnered to create a touring activation through the development of the Olive Go 1 Coach that was designed to engage key hospital executives and create earned media while creating a supporting brand anthem. The full sized coach was transformed into a branded experience that illustrated Olive AI’s alphasite so users can experience the systems interface during a curated sales experience. As the coach toured the country meeting with executives, it also supported hospital staff by distributing lunches to help build relationships and advocates. The brand anthem was used to recruit potential employees and partners. The creative showcased their values and community impact in a way that emotionally resonated with current and future employees.