We are the catalyst that activates your unconquered spirit and shares it with the world.

Brand marketers can create a brand DNA book to drive internal and external storytelling.
Thought Leadership

What’s in your brand DNA? Write Your Playbook for Sustainable Decision-Making

This piece is part of Jonathan Hanson’s Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is the second installment in Jonathan’s series on sustainability. Below, he reflects on internal decision-making as an indicator of long-term brand success. This past week I’ve been thinking back on a conversation […]

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Business models that go beyond sustainable have better results
Podcast

How Derrick Emsley Created A Net Positive Business With Tentree

In this week’s episode, Jonathan is joined by Derrick Emsley, Founder/CEO of the Earth-First apparel brand Tentree. Emsley describes Tentree as a tree planting company that sells apparel. They create products to represent that vision for the outdoor and active lifestyle consumer while creating a net positive business.  Emsley’s background started off by creating a […]

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Brands can better connect with their community through anthemic storytelling
Thought Leadership

Anthemic Storytelling Gets At The Heart of a Brand

A confident declaration or rallying cry of your why, anthemic storytelling takes your mission and sings it from the mountain tops helping you connect with customers. It’s meant to be thoughtful, bold, and inspiring and yet it’s meant to be simple.  Your audience should walk away knowing exactly who you are, what you stand for, […]

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Fossil Fuel brands are misrepresenting their impact through advertising.
Thought Leadership

Creativity Is Not Neutral. The Agency Business Case For Turning Down Fossil Fuel Brands

This article originally appeared in Jonathan Hanson’s ongoing Adweek column on sustainability and marketing. Illustration from original Adweek article. A growing number of creative professionals are beginning to reflect on how their work is contributing to climate change, as evidenced by the ongoing support for Clean Creatives, a nonprofit dedicated to combating climate change through the […]

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Creativity Isn't Neutral It Can Sway Perceptions
Podcast

An Interview With Jamie Henn and Duncan Meisel of Clean Creatives and Fossil Free Media

In this week’s episode, Jonathan has Jamie Henn and Duncan Meisel from Clean Creatives and Fossil Free Media. Jamie opens up the episode talking about his 10 years at 350.org where he met Duncan. He went on to start Fossil Free media two years ago. It was born from the desire to take the best […]

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Blending CGI and video for marketing videos
Work

Behind The Scenes CGI Development & Video Production For Warrior Sports

  To launch New Balances’ redesigned lacrosse speed cleat they created for their subsidiary brand, Warrior Sports, Unconquered developed CGI graphics and produced live action video for the BurnX3 debut. The BurnX3 colorways are a drastic change from its predecessors with bold, bright colors that are a part of New Balance’s unique “Made For Lacrosse” […]

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Working with a creative agency to develop a creative strategy for your gym marketing needs.
Work

Gym Marketing That Departs With Price Incentives, Onelife Fitness

Health & fitness resolutions make the new year a crowded and key season for gym marketing. While most gyms compete on price, our view was to differentiate, using storytelling to illustrate the value they give to customers’ everyday lives. We took a playful and approachable spin to Onelife Fitness’ story as we crafted the creative […]

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Work place that treat employees with dignity attract top talent
Thought Leadership

How To Create A Place People Want To Work At

In a recent interview on our podcast, Conquer The Noise, Hannah Taylor Skvarla, co-founder of The Little Market, and Chief Program Officer Liesl Gerntholtz focus on creating dignified work, sharing how creating dignified work and aligning values enabled them to cultivate social change and community both internally and externally in their organization. The Little Market […]

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Podcast

An Interview with Joe Dickson of Merryfield For Conquer The Noise

In this episode, Jonathan (CCO at Unconquered)has an insightful conversation with Joe Dickson who is a co-founder and CEO at Merryfield – a clean label rewards app for purpose driven consumer packaged goods. Having spent over 20 years at Whole Foods, Dickson took inspiration from the many farmers and suppliers he built relationships with and […]

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Podcast

An Interview with Kara Goldin of Hint Water On Conquer The Noise

In this week’s episode, we dig into the story of Kara Goldin, entrepreneur and founder of HINT water, an American beverage company producing healthy substitutes for soda, juices, and energy drinks. All their products are sugar-free and meet smart snack requirements. The conversation starts with Goldin talking through what led her to write her book, […]

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Work

Content Creation For Warrior Sports New Campaign
Lemonade Stand

Warrior launched the short video, “Lemonade Stand” as a tongue in cheek video highlighting their new ISO Warp Mesh featuring their sponsored athletes. We worked with the Warrior team to help launch their newest product, the ISO Warp Mesh. The Warrior Warp line has traditionally created pre-strung heads for the lacrosse community but this year […]

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Work

Using Animated Video For Complex Topics For The Acadia Center

We had the privilege of working with the wonderful team at Acadia Center who’s mission is to advance bold, effective, and equitable clean energy solutions for a livable climate and a stronger, more equitable economy. Acadia’s work is deep in policy and complex so we worked to create a brand video that clearly articulates their […]

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Podcast

Merve Doran
Oleamea

In this episode, Jonathan has a conversation with Merve Doran, co-founder of OLEAMEA, an organic extra virgin olive oil producer based in Turkey. OLEAMEA works with farmers to buy early harvest olives and while practicing sustainable production that relies on the traditions of artisans and local masters. The conversation starts with Merve talking about her […]

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Announcements

New Podcast Interview With Mike Lackman, CEO Of Trade Coffee

In this episode of Conquer The Noise, Mike Lackman (CEO, Trade Coffee) speaks with Jonathan (CCO, Unconquered) about how Trade Coffee offers deeply personalized specialty coffee subscriptions to their customers. Trade Coffee is a platform that connects the best craft roasters in the country to consumers who want to make better coffee. The company delivers […]

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Work

Fossil Free Media

We worked with Fossil Free Media who are a nonprofit media lab working to strengthen the movement to end fossil fuels through creative communications. We partnered with them to help create some of their social media video assets.

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Work

Warrior Sports
Product Launch

We worked with the Warrior team to help launch their newest product, the ISO Warp Mesh. The Warrior Warp line has traditionally created pre-strung heads for the lacrosse community but this year they launched a mesh pocket that makes pocket stringing easier for players while providing performance improvements during wet conditions. Our team lead the […]

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Industry News

Agencies & Big Oil
Featured In Adweek

 Image by Kacy Burdette “Agencies are responsible not only for their own agency actions, but also for the choices that they make for themselves and who they choose to work with.” said Lucy Glaser, head of growth at Unconquered. Lucy and Jonathan Hanson, Unconquered’s chief creative officer and co-founder, were featured in a recent […]

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Work

Porter Cable
Brand Campaign

We had the pleasure of collaborating with fellow agency, MGH, to produce, direct and post produce Porter Cable’s new anthem video as a part of a brand partnership with Tractor Supply Co. Porter-Cable is a power tool manufacturer a part of the Stanley Black and Decker family. They are known for pioneering portable tools for […]

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Podcast

Hannah Skvarla & Liesl Gerntholtz
The Little Market

In this episode of Conquer The Noise, Jonathan speaks with Hannah Skvarla, co-founder of The Little Market, and Liesl Gerntholtz, the Chief Program Officer. The Little Market works with global artisans to sell handmade and fair-trade products. It empowers female artisans by providing living wages and dignified work to women worldwide by extending their products’ […]

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Podcast

Reilly Brock
Imperfect Foods

We are speaking with Reilly Brock, the former associate creative director at Imperfect Foods. Imperfect Foods is a DTC brand that was founded to fight food waste by finding a home for the imperfect or “ugly” fruits and vegetables that farms couldn’t sell to grocery stores. This is one of Jonathan’s favorite subjects and we […]

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