
What’s in your brand DNA? Write Your Playbook for Sustainable Decision-Making
This piece is part of Jonathan Hanson’s Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is the second installment in Jonathan’s series on sustainability. Below, he reflects on internal decision-making as an indicator of long-term brand success. This past week I’ve been thinking back on a conversation […]
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