It’s safe to say that all commercial artists fall into the trappings of comparing themselves to others. Does this sound familiar – the work was moving forward, imperfect but alive, until someone else’s reel, BTS pic, campaign, or career milestone. And suddenly, progress feels insufficient. Instincts get questioned and momentum stalls. What was once a […]

Photographer Sofia Jaramillo’s personal project, All Bodies, is a powerful visual celebration of diverse women running together outdoors. The series centers on inclusivity, body diversity, and the shared joy of movement, challenging the narrow ideals often associated with fitness and outdoor culture. Rather than focusing on performance or perfection, All Bodies highlights community, confidence, and […]

The SEO Playbook for Photographers & Directors Part of Unrivaled’s SEO Series As the search landscape shifts toward AI-driven discovery, photographers, directors, and creatives need more than keywords, they need a system. Search engines and AI platforms increasingly reward relevance, freshness, technical performance, and authority. That means creatives who treat SEO like part of their […]

  Director Nathan Colby brings cinematic scale and narrative intensity to this high-impact commercial for the International SPY Museum. Designed to feel less like a traditional museum ad and more like the opening scene of a spy thriller, the project immerses viewers in a world of intrigue, surveillance, and high-stakes action set against the architectural […]

  Jonathan Hanson photographed bestselling author, journalist, and filmmaker Sebastian Junger in a portrait session focused on authenticity, presence, and quiet intensity. Known for works including The Perfect Storm, War, and Tribe, Junger’s writing explores human resilience, identity, and connection—themes that guided the visual approach to the shoot. Drawing from his background in photojournalism, Hanson […]

  Seattle and Portland advertising photographer, Travis Gillett photographed Filson’s Spring 2025 catalog.   About: Unrivaled is a full-service creative production and artist-representation studio specializing in high-impact apparel and lifestyle advertising campaigns. Together, Unrivaled and Gillett deliver end-to-end campaign production, from creative strategy and casting to photography, motion, and post-production, helping apparel brands create visuals […]

The Ford Bronco Holiday Campaign shot by acclaimed automotive and outdoor adventure photographer Sofía Jaramillo, redefines what it means to capture rugged capability, seasonal joy, and authentic exploration in automotive photography. Based in Sun Valley, Idaho, Jaramillo brought her signature documentary-inspired approach to this social media campaign for Ford Bronco, infusing every frame with natural […]

How Photographers and Directors Can Use SEO to Get More Clients At Unrivaled, we believe that SEO is one of the most overlooked new-business tools in the creative industry. Photographers and directors pour enormous energy into portfolio updates, email outreach, Instagram, treatments, and networking, but too often neglect the channel that brings in the warmest, […]

New York–based photographer and director Jonathan Hanson has launched a completely redesigned website, offering a sharp, modern look at his expanding body of work across advertising, lifestyle and portraiture. The updated site reflects not just a visual refresh, but an evolution in Hanson’s creative voice, one shaped by years of collaborating with brands like Brooks […]

Ski and apparel photographer Sofia Jaramillo collaborated with Free People in her latest winter shoot. The Sun Valley photographer captures more than clothing, she captures the feeling of being on the slopes. Photographed with her signature use of natural light and flash, Jaramillo’s images feel alive. What makes this work distinct is the way it […]