Freddie Mac’s is a leading financial lending institution for home buyers and renters. Their mission is to make homeownership and rental housing more accessible through affordability. Since 1970, Freddie Mac has been operating the secondary mortgage market to provide liquidity, stability, and affordability to the US housing market in all economic conditions and communities from coast to coast.
The Challenge & Response
The challenge we faced was too clearly and effectively communicate the complexities of the individual business units to internal and external audiences at a large scale. Over the course of two years, we established a process and relationship that allowed us to be the executional arm of the Freddie Mac Creative Services team. Together we produced regular thought leadership content, policy communication, internal messaging and consumer facing content which come in at the request of the business units: Single-Family, Multifamily and Capital Markets. During our retained structure, we created project workflows, championed multimedia projects across all three internal client arms, provided creative direction across all visual assets and on-call, quick-react support services.