In our latest episode, we speak with Aja Romano, a respected writer and expert in fandom and culture at Vox Media. We dive into the evolution of fandom, the stigma associated with it, and how brands can effectively engage with fans. Aja shares her personal journey into fandom and highlights the importance of authenticity […]
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In our latest episode of, “The Fan Lab”, we dive into the fascinating journey of Glossier with Elizabeth Affuso, who is a professor of media studies with a focus on fashion and beauty cultures, as well as the shifting dynamics of celebrity and influencer economies. She published a case study, Into the Flow, examining how […]
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In this episode, host Jonathan Hanson talks with Avi Santo, a professor and department chair for communications at UNC Chapel Hill. We dive into the fascinating world of fandom, identity, and fan entrepreneurship. Through his research and expertise in media studies, Santo sheds light on the intersection of consumer culture, fan communities, and the […]
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Jonathan speaks with Eliza Becton and Sean Grundy, co-founders of Bevi. The beverage industry is one of the least sustainable industries with about ½ of the top 10 plastic polluters worldwide. They saw an opportunity to change the industry from the inside out by creating a sustainable beverage company using smart beverage dispensers in corporate […]
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Christopher Gavigan, co-founder of The Honest Co and CBD brand, Prima joins Jonathan in this episode of Conquer The Noise to talk brand building, team management and how to win hearts and minds. They start off talking about how being busy is a choice because it’s all about prioritizing what you want to start with […]
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In our latest episode of Conquer The Noise, Jonathan speaks with Arjan Stephens, the Executive VP of Nature’s Path and President of Que Pasa Mexican Foods. Nature’s Path was started by his mother and father, Arran and Ratana Stephens in 1967. They started out by opening the Golden Lotus, which was one of the first […]
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In this week’s episode, Jonathan is joined by Derrick Emsley, Founder/CEO of the Earth-First apparel brand Tentree. Emsley describes Tentree as a tree planting company that sells apparel. They create products to represent that vision for the outdoor and active lifestyle consumer while creating a net positive business. Emsley’s background started off by creating a […]
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In this week’s episode, Jonathan has Jamie Henn and Duncan Meisel from Clean Creatives and Fossil Free Media. Jamie opens up the episode talking about his 10 years at 350.org where he met Duncan. He went on to start Fossil Free media two years ago. It was born from the desire to take the best […]
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In this episode, Jonathan (CCO at Unconquered)has an insightful conversation with Joe Dickson who is a co-founder and CEO at Merryfield – a clean label rewards app for purpose driven consumer packaged goods. Having spent over 20 years at Whole Foods, Dickson took inspiration from the many farmers and suppliers he built relationships with and […]
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In this week’s episode, we dig into the story of Kara Goldin, entrepreneur and founder of HINT water, an American beverage company producing healthy substitutes for soda, juices, and energy drinks. All their products are sugar-free and meet smart snack requirements. The conversation starts with Goldin talking through what led her to write her book, […]
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In this episode, Jonathan has a conversation with Merve Doran, co-founder of OLEAMEA, an organic extra virgin olive oil producer based in Turkey. OLEAMEA works with farmers to buy early harvest olives and while practicing sustainable production that relies on the traditions of artisans and local masters. The conversation starts with Merve talking about her […]
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In this episode of Conquer The Noise, Mike Lackman (CEO, Trade Coffee) speaks with Jonathan (CCO, Unconquered) about how Trade Coffee offers deeply personalized specialty coffee subscriptions to their customers. Trade Coffee is a platform that connects the best craft roasters in the country to consumers who want to make better coffee. The company delivers […]
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In this episode of Conquer The Noise, Jonathan speaks with Hannah Skvarla, co-founder of The Little Market, and Liesl Gerntholtz, the Chief Program Officer. The Little Market works with global artisans to sell handmade and fair-trade products. It empowers female artisans by providing living wages and dignified work to women worldwide by extending their products’ […]
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We are speaking with Reilly Brock, the former associate creative director at Imperfect Foods. Imperfect Foods is a DTC brand that was founded to fight food waste by finding a home for the imperfect or “ugly” fruits and vegetables that farms couldn’t sell to grocery stores. This is one of Jonathan’s favorite subjects and we […]
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In this episode of Conquer The Noise, Jonathan talks with Safia Qureshi, founder and CEO of CLUBZERO. CLUBZERO pioneered an award winning returnable packaging system for food and beverage brands globally. They partner with businesses to make food and beverage on-the-go more sustainable; working towards the ultimate goal of zero waste. They serve customers across […]
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In this week’s episode of Conquer The Noise, Jonathan sits down with Lindsay Mccormack of Bite. Bite is an all-natural, zero-waste, tube-free, 100% vegan, gluten-free and cruelty-free toothpaste tablet on a mission to become the world’s most sustainable personal care company. The company makes non-toxic oral care products – ranging from toothpaste and floss to […]
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In this week’s episode, Jonathan talks with Ryan Lupberger, founder of Cleancult. They are on a mission to redefine cleaning. They offer innovative plant-based products with a refillable, zero waste subscription-based and omni-channel business model to eliminate toxic chemicals and plastic waste from cleaning routines. Since launching in 2019, the brand is now in over […]
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In this week’s episode, we are speaking with Matt Smith, Sr. Director of PepsiCo Foundation which supports programs designed to improve availability of affordable nutrition. Matt and Jonathan speak on a variety of topics which all take root in his belief that you don’t have to separate business and doing good. We dig into philosophy, […]
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In this week’s episode, we speak with Ravi Mikkelsen, cofounder of Atmos Financial, a fintech startup. We talk about how Ravi is leading the way as an alternative to using big banks for personal banking. Most of our banking institutions use customer deposits to fund loans that support fossil fuels. Atmos is doing the opposite […]
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Jonathan and Nick Reinke from Land O’Lakes brand, Truterra, have a conversation about how the company is using software to work with farmers to help offset carbon, create more sustainable farming practices and their new program called, Trucarbon. Nick is very familiar with farming. He grew up on his family farm in North Dakota which […]
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